Showing posts with label care marketplace. Show all posts
Showing posts with label care marketplace. Show all posts

Wednesday, April 16, 2008

Hammergrin on Health Care


While looking around the Internet, I ran across a great little essay on the 800-CEO-Read Blog penned by John Hammergrin of McKesson Corporation, a 175-year-old heath care company. Since he seems to be very much of a similar mind to George C. Halvorson, I thought that sharing parts of that blog might be well received. Here is a bit from the column in which he addresses the issue of our national health care crisis from the standpoint of business and the market:

In most industries, top performing businesses excel by being the low cost producer, putting out the best product, and meeting or beating customer expectations. The market works because consumers are able to choose the services that meet their needs best. In the health care industry, costs are distorted by government interference in the market and quality differences are disguised by a lack of consumer information and choice. Moreover, while we can argue that "customer" is another word for patient, would the customer in any other market make critical decisions without concern for cost or quality and put up with the inconveniences, inefficiencies and high error rates of health care?
The lack of available and consistent information is indeed a huge stumbling block, and one that I have written about here on several occasions. While the argument does seem lucid overall, I must point out that for many in this country medical care is a last resort, mostly due to these aforementioned costs. This means waiting until a trip to the emergency room in unavoidable, at which point cost comparisons and examination of the care quality of the provider are moot.
Chronic diseases account for most of our health care expenditures and require coordinated rather than episodic care. We need to incentivize and organize providers to manage long-term illnesses better. The fear of medical malpractice suits are driving up costs by encouraging unnecessary treatment. We need sensible reform to reduce the preponderance of defensive medicine. Quality of care and outcomes need to be the new measuring sticks by which we assess, select and pay providers for their health care services. We need greater transparency to give primary care physicians and health care consumers the ability to choose the best doctors, hospitals, insurance providers and technicians, while also creating industry-wide standards for the latest in best practice.

No matter which candidate prevails in November, the popular concerns we have about health care right now are going to evolve rapidly once the next administration begins. As a business leader, I support universal access through tax incentives and individual choice (not a de facto expansion of Medicare) because I believe that having everyone in the insurance pool is fundamental to reducing costs and creating a competitive insurance market. But as Governor Schwarzenegger learned when the California Senate Health Care Panel rejected a bill mandating health care for all state residents, sweeping reform is even more difficult when economic times are tough.

And that would seem to be a major concern as we watch the news become more pessimistic each day regarding the American economy. Even so, many other factors do play an important part that is not to be overshadowed by economic insecurity. Hammergrin sums up his position in this regard as follows:
We don't need to control the health care market through mandates and cost containment legislation, we need to unleash it by giving people the ability to make better informed choices. After all, health care is the one product all consumers need, guaranteed.
SOURCE: "An essay from John Hammergren on health care reform"04/14/08
photo courtesy of brykmantra, used according to its Creative Commons license

Monday, February 11, 2008

Health Care Market Takes to the Web


In America, the market rules — except when it comes to health care choices. A Minnesota company named Carol is trying to change that with a new "care marketplace" website which allows free comparison shopping for health care services. "We want to let consumers define value," said Tony Miller, Carol's founder and chief executive officer. "We don't have care competition in the marketplace today."

While the ability to compare services, credentials and costs with or without insurance is a groundbreaking move, it must be noted that these comparisons can only be made amongst providers who are members of the network.

In an Associated Press article entitled "Minn. Web Site Creates Health Market," Elizabeth Dunbar explains the site's features:

Instead of going through a list of doctors or clinics, users tell the site what they're looking for by clicking on parts of the body.

For instance, if a consumer clicked on "entire body," then "annual exam," and chose a routine physical for women age 40-64, the results page would show six different options ranging from $207 to $335. After selecting a number of options, consumers can click "compare" and see exactly what each exam would entail. They can also read a description of the doctor or clinic's philosophy and link to ratings by MN Community Measurement, a nonprofit that measures health care performance in Minnesota.

The combination of provider ratings and the ability to calculate out of pocket expenses brings health care more in line with traditional markets. While this is cause for enthusiasm for many, the endeavor does have its critics, according to Dunbar:

The free site, which went live in January, generates revenue from health care providers who become "tenants" on the site. When a consumer sets up an appointment with a clinic or doctor on Carol.com, the provider pays the site a fee.

[...] Dr. Sidney Wolfe, director of Public Citizen's Health Research Group, said the site is nothing more than advertising, and he hoped it wouldn't catch on.

"Among physicians, there's a belief that health care is too critical ... to be left to the usual marketplace," he said.

[...] Elizabeth Boehm, an analyst with Forrester Research who studies the health care customer's experience [...] was skeptical of the site's prospects because many people's choices are limited by their HMO.

"(Price is) just not what drives people to make their health care choices," Boehm said. "The challenge for a site like this is that while conceptually it's good ... the reality is there are only a small group of customers looking for that."

While Boehm may have a point, there are many people in the United States for whom cost is what drives their health care decisions. There are 47 million Americans lacking health insurance, according to a National Coalition on Health Care report, many of them at or near the poverty line. It would seem that tools of this nature could make a significant difference for a large segment of our population.

Carol.com currently only serves the Twin Cities, but there are plans to expand into other markets during 2008.

SOURCE: "Minn. Web Site Creates Health Market" 02/10/08